eco-pawtoys.org

The Conscious Cat Play Movement

by Wayne Paul

About Me

I’m Wayne Paul—founder of eco-pawtoys.com. I believe eco cat toys aren’t just about “green” materials—they’re about creating play experiences that honor feline instincts and the planet we share. My work blends sustainability, design, and enrichment into a movement that challenges the way people think about pet care.

Who I am

I’m an Eco-Centric Feline Enrichment Theorist. Over the last decade I’ve worked quietly with product makers, designers, and behavior experts—learning what keeps cats engaged and what actually reduces waste. I translate those backstage insights into practical toys, systems, and stories that make sustainable play inevitable.

I don’t sell gimmicks. I design experiences that last. If you care about your cat and the planet, you’re in the right place.

Manifesto

• Cats deserve enrichment that lasts.

• Sustainability means long-term engagement, not short-term hype.

• Packaging should never be wasted—it should spark curiosity.

• The simplest designs often bring the deepest joy.

• Every toy is a chance to build a movement of mindful pet care.

Eco toys aren’t just about cats. They’re about the future we’re building—together. Thanks for being part of the conscious cat play movement.